Managing and modelling the combination of resources and global brands in international sporting events
Lionel Maltese and Lucien Veran
| Year of publication: |
2013
|
|---|---|
| Authors: | Maltese, Lionel ; Veran, Lucien |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804X. - Vol. 11.2013, 1, p. 19-44
|
| Subject: | Sportmarketing | Internationales Marketing | Markenpolitik | Sportveranstaltung | Ressourcenorientierter Ansatz | Geschäftsmodell | Frankreich |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184620