Managing brand competition with consumer fairness concern via manufacturer incentive
Niu Yu, Shumei Wang, Zhixin Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Yu, Niu ; Wang, Shumei ; Liu, Zhixin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 300.2022, 2 (16.7.), p. 661-675
|
| Subject: | Brand competition | Fairness concern | Incentive | Pricing | Supply chain | Lieferkette | Gerechtigkeit | Justice | Markenartikel | Brand | Markenführung | Brand management | Anreiz | Incentives | Wettbewerb | Competition | Experiment | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.08.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207290