Managing Business Models Portfolios in International Environment: The Case of Polish Enterprises

Purpose – The aim of this paper is to analyze management difficulties associated with the implementation process of new business models in Polish enterprises in foreign markets as well as with constructing their relationship potential. Additionally, the study aims at determining whether these enterprises do manage by a particular business model and if so, then what the nature of the management of the entire portfolio of their business models is (in the Polish and foreign markets). Findings – The studied enterprises do not manage by a business model in the Polish market as well as in foreign markets (they do not manage a portfolio of business models). Although they diversify their activity at home and abroad, they do not allocate resources, financing, communication channels etc. to the selected key segments of their customers. Practical implications – Firms should develop their relations and network competence which are crucial for adopting a management system grounded in business model portfolio management. For this purpose it is essential that they regroup their customer segments quicker.