Managing channel profits with positive demand externalities
Long Gao, Dawei Jian, Mehmet Gumus, Birendra K. Mishra
| Year of publication: |
2025
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|---|---|
| Authors: | Gao, Long ; Jian, Dawei ; Gumus, Mehmet ; Mishra, Birendra K. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 71.2025, 10, p. 8491-8509
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| Subject: | information asymmetry | word-of-mouth | diffusion | advance selling | distribution channel | social learning | Vertriebsweg | Distribution channel | Asymmetrische Information | Asymmetric information | Virales Marketing | Viral marketing | Theorie | Theory | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2021.00008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015543311