Managing churn to maximize profits
Aurélie Lemmens, Sunil Gupta
| Year of publication: |
2020
|
|---|---|
| Authors: | Lemmens, Aurélie ; Gupta, Sunil |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 5, p. 956-973
|
| Subject: | defection | field experiments | loss function | machine learning | proactive churn management | profit lift | stochastic gradient boosting | Künstliche Intelligenz | Artificial intelligence | Feldforschung | Field research | Theorie | Theory | Gewinn | Profit | Rentabilität | Profitability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305118