Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Year of publication: |
2022
|
---|---|
Authors: | Logemann, Jan |
Published in: |
Reshaping capitalism in Weimar and Nazi Germany. - Cambridge, UK : Cambridge University Press, ISBN 978-1-108-83354-7. - 2022, p. 208-231
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Subject: | marketing | advertising | consumer | commercial design | market research | rationalization | Deutschland | Germany | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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