Managing consumer trust in e-commerce : evidence from advanced versus emerging markets
Michaela Quintus, Kathrin Mayr and Katharina Maria Hofer and Yen Ting Chiu
| Year of publication: |
2024
|
|---|---|
| Authors: | Quintus, Michaela ; Mayr, Kathrin ; Hofer, Katharina ; Chiu, Yen Ting |
| Subject: | Cross-market | E-commerce | Online shopping | Purchase intention | Trust | Online-Handel | Online retailing | Electronic Commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2023-0609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158267