Managing customer churn via service mode control
Year of publication: |
2024
|
---|---|
Authors: | Kanoria, Yash ; Lobel, Ilan ; Lu, Jiaqi |
Published in: |
Mathematics of operations research. - Hanover, Md. : INFORMS, ISSN 1526-5471, ZDB-ID 2004273-5. - Vol. 49.2024, 2, p. 1192-1222
|
Subject: | customer lifetime value | goodwill model | L’Hôpital-type rules for monotonicity | Ornstein–Uhlenbeck process | risk averse | risk seeking | spatial delay | stochastic control | Kundenwert | Customer value | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Stochastischer Prozess | Stochastic process | Risikoaversion | Risk aversion |
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Calciu, Mihai, (2009)
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Escudero, Laureano F., (2015)
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