Managing customer citizenship behavior : a relationship perspective
M. S. Balaji
| Year of publication: |
2014
|
|---|---|
| Authors: | Balaji, M. S. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 3, p. 222-239
|
| Subject: | customer citizenship behavior | relationship value | relationship quality | satisfaction | relationship strength | trust | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384772