Managing customer experience and relationships : a strategic framework
Don Peppers, Martha Rogers
| Year of publication: |
[2017] ; Third edition
|
|---|---|
| Authors: | Peppers, Don ; Rogers, Martha |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Kundenwert | Customer value | Kundenmanagement | Kundenbetreuung | Kundenforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xxiv, 600 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 1-119-23625-8 ; 978-1-119-23625-2 ; 978-1-119-23982-6 ; 978-1-119-23981-9 ; 978-1-119-23893-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547747