Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
edited by Taskin Dirsehan
| Year of publication: |
2021
|
|---|---|
| Other Persons: | Dirsehan, Taşkın (ed.) |
| Publisher: |
Bingley, UK : Emerald Publishing |
| Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Multikanalvertrieb | Multichannel strategy | Innovation | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | x, 332 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Print on demand edition |
| ISBN: | 978-1-80043-389-2 ; 978-1-80043-390-8 ; 978-1-80043-388-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290882