Managing customer life cycle through knowledge management capability : a contextual role of information technology
Kuo-Wei Lee, Maria Corazon L. Lanting and Maneesap Rojdamrongratana
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Lee, Kuo-Wei ; Lanting, Maria Corazon L. ; Rojdamrongratana, Maneesap |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 13, p. 1559-1583
|
| Subject: | customer relationship management | knowledge management | customer life cycle management | information technology | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Lebenszyklus | Life cycle | Produktlebenszyklus | Product life cycle | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2016.1150779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011816994