Managing customer search via bundling
Chenguang (Allen) Wu, Chen Jin, Ying-Ju Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Wu, Chenguang ; Chen, Jin ; Chen, Ying-Ju |
| Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 24.2022, 4, p. 1906-1925
|
| Subject: | bundling | multiproduct search | nonobligatory search | pricing | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Mehrproduktfertigung | Multiproduct production | Suchtheorie | Search theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2022.1082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013373419