Managing customer switching behavior in the banking industry
Park Thaichon, Sara Quach, Amulya Sai Bavalur, and Meeta Nair
| Year of publication: |
July-September 2017
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|---|---|
| Authors: | Thaichon, Park ; Quach, Sara ; Bavalur, Amulya Sai ; Nair, Meeta |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 3, p. 142-154
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| Subject: | Australia | bank | customer satisfaction | customer service | customer switching | ease of banking | qualitative | Bank | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Australien | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2017.1325644 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756714