Managing customer uncertainty in making service offshoring decisions
Lu Lu, Gary D. Gregory, Liem Viet Ngo, and Richard P. Bagozzi
| Year of publication: |
2021
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|---|---|
| Authors: | Lu, Lu ; Gregory, Gary D. ; Ngo, Liem Viet ; Bagozzi, Richard P. |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 24.2021, 4, p. 500-519
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| Subject: | customer certainty | marketing communication | offshoring | outsourcing | services | Outsourcing | Auslandsverlagerung | Offshoring | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | IT-Dienstleister | IT service provider | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670521992130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662582