Managing customer value : creating quality and service that customers can see
Bradley T. Gale with Robert Chapman Wood
| Year of publication: |
1994
|
|---|---|
| Authors: | Gale, Bradley T. ; Wood, Robert C. |
| Publisher: |
New York, NY : Free Press [u.a.] |
| Subject: | Kundenmanagement | Qualitätsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 424 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-02-911045-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004191939