Managing employee attention and internal branding
Gordon Liu, Wai Wai Ko, Chris Chapleo
| Year of publication: |
October 2017
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|---|---|
| Authors: | Liu, Gordon ; Ko, Wai Wai ; Chapleo, Chris |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 1-11
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| Subject: | Internal branding | Brand orientation | Employee brand-building behaviors | Attention-based view | Inter-functional communications | Nonprofit organizations | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Wahrnehmung | Perception | Interne Kommunikation | Internal communication | Interne Markenführung | Unternehmenskultur | Corporate culture | Personalmarketing | HR marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.05.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745099