Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
vorgelegt von Niklas Jan Hellemann
| Year of publication: |
[2017?]
|
|---|---|
| Authors: | Hellemann, Niklas Jan |
| Institutions: | Rheinisch-Westfälische Technische Hochschule Aachen (degree granting) |
| Publisher: |
[Aachen] : Apprimus |
| Subject: | Online-Handel | Online retailing | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Website | Electronic Shopping | Verbraucherzufriedenheit | Reklamation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 193 Seiten Illustrationen 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2017 |
| Notes: | Enthält 3 Sonderdrucke aus verschiedenen Publikationen |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705406