Managing future uncertainty : reevaluating the role of scenario planning
Year of publication: |
March-April 2018
|
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Authors: | Oliver, John ; Parrett, Emma |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 2, p. 339-352
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Subject: | Corporate level strategy | Managing uncertainty | Business planning | Future markets | Scenario planning | Szenariotechnik | Scenario analysis | Strategisches Management | Strategic management |
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