Managing images in different cultures : a cross-national study of color meanings and preferences
Thomas J. Madden, Kelly Hewett and Martin S. Roth
| Year of publication: |
2009
|
|---|---|
| Authors: | Madden, Thomas Justin ; Hewett, Kelly ; Roth, Martin S. |
| Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 382-400
|
| Subject: | Internationales Marketing | International marketing | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785591