Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
| Year of publication: |
2000
|
|---|---|
| Authors: | Madden, Thomas J. ; Hewett, Kelly ; Roth, Martin S. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 8.2000, 4, p. 90-107
|