Managing industrial new products in the long run : a resource based view on new product development and performance
Martti Lindman
| Year of publication: |
1997
|
|---|---|
| Authors: | Lindman, Martti |
| Publisher: |
Vaasa : Univ. Wasaensis |
| Subject: | Industrieprodukt | Produktentwicklung | Produkteinführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 336 S. : graph. Darst. |
|---|---|
| Series: | Acta Wasaensia. - Vaasa, ISSN 0355-2667. - Vol. 21 : Marketing Acta Wasaensia / Business administration. - Vaasa, ISSN 1235-7871. - Vol. 21 = 59 [d. Gesamtw.] |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Thesis: | Zugl.: Vaasa, Univ., Diss. |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004377017