Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Sangyoon Yi and Jae-Hyeon Ahn
| Year of publication: |
2017
|
|---|---|
| Authors: | Yi, Sangyoon ; Ahn, Jae-Hyeon |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 1, p. 123-156
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| Subject: | Agent-based modeling | Word-of-Mouth | Consumer expectation | Consumer heterogeneity | New product diffusion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Agentenbasierte Modellierung | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2015-0752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626439