Managing loyalty program communications in the digital era : does culture matter?
Morgan X. Yang, Kevin J. Zeng, Haksin Chan, Irina Y. Yu
| Year of publication: |
2021
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|---|---|
| Authors: | Yang, Morgan X. ; Zeng, Kevin J. ; Chan, Haksin ; Yu, Irina Y. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-10
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| Subject: | Culture | Loyalty program communication | Progress feedback | Regulatory focus | Reward pursuit | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Kultur |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102476 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502701