Managing marketing : text, cases and readings
Thomas V. Bonoma
| Year of publication: |
1984
|
|---|---|
| Authors: | Bonoma, Thomas V. |
| Publisher: |
New York [u.a.] : The Free Press [u.a.] |
| Subject: | Marketing | Management | Kongress |
| Extent: | XXII, 522 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-903720-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004138148