Managing multi- and omni-channel distribution : metrics and research directions
Kusum L. Ailawadi, Paul W. Farris
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Farris, Paul W. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 1, p. 120-135
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| Subject: | Distribution strategy | Multichannel | Omnichannel | Marketing metrics | Distribution metrics | Distribution coverage | Vertriebsweg | Distribution channel | Marketing | Multikanalvertrieb | Multichannel strategy | Vertrieb | Physical distribution | Marketingmanagement | Marketing management | Betriebliche Kennzahl | Financial ratio | Messung | Measurement | Einkommensverteilung | Income distribution | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011704707