Managing political risk in global business : Beiersdorf 1914 - 1990
Year of publication: |
2012
|
---|---|
Authors: | Jones, Geoffrey ; Lubinski, Christina |
Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge University Press, ISSN 1467-2227, ZDB-ID 2020144-8. - Vol. 13.2012, 1, p. 85-119
|
Subject: | Beiersdorf AG | Multinationales Unternehmen | Transnational corporation | Risikomanagement | Risk management | Politische Instabilität | Political instability | Kosmetikindustrie | Cosmetics industry | Unternehmensgeschichte | Business history | Deutschland | Germany | 1914-1990 |
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