Managing price promotions within a product line
Year of publication: |
March-April 2016
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Authors: | Sinitsyn, Maxim |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 2, p. 304-318
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Subject: | pricing | price promotions | product line | consumer heterogeneity | mixed strategies | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Fertigungsprogramm | Master production schedule | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Marketingmanagement | Marketing management | Theorie | Theory |
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