Managing price promotions within a product line
Maxim Sinitsyn (Department of Economics, University of California, San Diego, La Jolla, California)
| Year of publication: |
March-April 2016
|
|---|---|
| Authors: | Sinitsyn, Maxim |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 2, p. 304-318
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| Subject: | pricing | price promotions | product line | consumer heterogeneity | mixed strategies | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Fertigungsprogramm | Master production schedule | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2015.0938 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459522