Managing relationships with power advantage buyers : the role of supplier initiated bonding tactics in long-term buyer-supplier collaborations
Yonggui Wang, Na Wang, Ling Jiang, Zhilin Yang, Victor Cui
| Year of publication: |
December 2016
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|---|---|
| Authors: | Wang, Yonggui ; Wang, Na ; Jiang, Ling ; Cui, Victor |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5587-5596
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| Subject: | Power advantage | Relationship bonding tactics | Long-term collaboration | Supplier customization | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.03.066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597399