Managing retention in service relationships
Sam Aflaki; Ioana Popescu
| Year of publication: |
2014
|
|---|---|
| Authors: | Aflaki, Sam ; Popescu, Ioana |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 2, p. 415-433
|
| Subject: | service relationships | retention | customer satisfaction | service quality | lifetime value optimization | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Dienstleistungsmanagement | Service management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010258805