Managing seller-buyer new product development relationships for customized products: a contingency model based on transaction cost analysis and empirical test
Year of publication: |
2002
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Authors: | Stump, Rodney L. ; Athaide, Gerard A. ; Joshi, Ashwin W. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 19.2002, 6, p. 439-454
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