Managing services marketing : text and readings
John E. G. Bateson ; K. Douglas Hoffman
| Year of publication: |
1999 ; 4. ed.
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|---|---|
| Authors: | Bateson, John E. G. ; Hoffman, Kenneth Douglas |
| Publisher: |
Fort Worth [u.a.] : Dryden Press |
| Subject: | Dienstleistung | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 471 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-022519-1 |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004005281