Managing social media as a marketing tool in the Greek business environment
Year of publication: |
2017
|
---|---|
Authors: | Dosi, Chara ; Tzortzaki, Alexia Mary |
Published in: |
International journal of decision sciences, risk and management. - Genève : Inderscience, ISSN 1753-7169, ZDB-ID 2512276-9. - Vol. 7.2017, 1/2, p. 48-69
|
Subject: | social media | traditional media | social media marketing | marketing communications | social media metrics | customer engagement | social media strategies | Greece | Social Web | Social web | Online-Marketing | Internet marketing | Griechenland | Türkei | Turkey | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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