Managing the challenge of luxury democratization : a multicountry analysis
Paurav Shukla, Veronica Rosendo-Rios, Sangeeta Trott, Jing (Daisy) Lyu and Dina Khalifa
| Year of publication: |
2022
|
|---|---|
| Authors: | Shukla, Paurav ; Rosendo-Rios, Veronica ; Trott, Sangeeta ; Lyu, Jing ; Khalifa, Dina |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 30.2022, 4, p. 44-59
|
| Subject: | conspicuousness | cross-cultural marketing | democratization | globalization | indulgence | luxury | Luxusgüter | Luxury goods | Welt | World | Globalisierung | Globalization | Demokratisierung | Democratization | Demokratie | Democracy | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X221126925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438691