Managing the growth-share matrix : a four-nation study in two industries
Manab Thakur ; T. K. Das
| Year of publication: |
1991
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|---|---|
| Authors: | Thakur, Manab |
| Other Persons: | Das, Tushar K. (contributor) |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 31.1991, 2, p. 139-159
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| Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design | USA | United States | Mexiko | Mexico | Ägypten | Egypt | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001105035