Managing the marketing research function
written by: Lee Adler; Charles S. Mayer
| Year of publication: |
1977
|
|---|---|
| Authors: | Adler, Lee ; Mayer, Charles S. |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marktforschung | Vereinigte Staaten | Market research | Theorie | Theory | Marketing |
| Extent: | 172 S. |
|---|---|
| Series: | Monograph series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 2414658-4. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 170 - 172 |
| ISBN: | 0-87757-082-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001808528