MANAGING THE MARKETING RESEARCH FUNCTION / WRITTEN BY LEE ADLER ; CHARLES S. MAYER
| Alternative title: | MANAGING THE MARKETING RESEARCH FUNCTION |
|---|---|
| Year of publication: |
1977
|
| Authors: | Adler, Lee ; Mayer, Charles S. |
| Publisher: |
CHICAGO, ILL. : AMERICAN MARKETING ASSOC. |
| Extent: | 172 S. |
|---|---|
| Series: | Monograph series / American Marketing Association. - Chicago, Ill. : American Marketing Assoc.. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004028512