Managing the VUCA environment : the dynamic role of organizational learning and strategic agility in B2B versus B2C firms
Year of publication: |
2025
|
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Authors: | Atanassova, Iva ; Bednar, Peter ; Khan, Huda ; Khan, Zaheer |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 12-28
|
Subject: | Dynamic capability | Learning | MIATM model | Strategic agility | Strategy-as-practice | VUCA | Lernende Organisation | Learning organization | Strategisches Management | Strategic management | Dynamische Kompetenzen | Dynamic capabilities |
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