Managing TV brands with social media : an empirical analysis of television series brands
Jennifer Berz
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Berz, Jennifer |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Fernsehsender | Television industry | Fernsehprogramm | Television programme | Markenführung | Brand management | Online-Marketing | Internet marketing | Empirische Methode | Empirical method | Deutschland | Germany | Fernsehserie | Markenpolitik | Social Media |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | XXI, 303 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Johannes Gutenberg-Universität Mainz, 2015 |
| Notes: | Literaturverzeichnis: Seite 215-243 |
| ISBN: | 3-658-14293-6 ; 978-3-658-14293-3 ; 978-3-658-14294-0 |
| Other identifiers: | 10.1007/978-3-658-14294-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477741