Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Ravi Anupindi, Sachin Gupta, and M. A. Venkataramanan
| Year of publication: |
2015
|
|---|---|
| Authors: | Anupindi, Ravi ; Gupta, Sachin ; Venkataramanan, Munirpallam A. |
| Published in: |
Retail supply chain management : quantitative models and empirical studies. - New York, NY [u.a.] : Springer, ISBN 978-1-4899-7561-4. - 2015, p. 265-291
|
| Subject: | Sortiment | Retail assortment | Planung | Planning | Efficient Consumer Response | Efficient consumer response | Category Management | Category management | Einzelhandel | Retail trade | Panel | Panel study | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529465