Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Ravi Anupindi, Sachin Gupta and M.A. Venkataramanan
| Year of publication: |
2008
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| Authors: | Anupindi, Ravi ; Gupta, Sachin ; Venkataramanan, M.A. |
| Published in: |
Retail supply chain management : quantitative models and empirical studies. - New York, NY : Springer, ISBN 978-0-387-78902-6. - 2008, p. 155-182
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| Subject: | Einzelhandel | Retail trade | Sortiment | Retail assortment | Planung | Planning | Efficient Consumer Response | Efficient consumer response | Category Management | Category management | Panel | Panel study | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003773890