Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Jamie Carlson; Aron O'Cass
| Year of publication: |
2011
|
|---|---|
| Authors: | Carlson, Jamie ; O'Cass, Aron |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 7, p. 524-531
|
| Subject: | Einzelhandel | Retail trade | Dienstleistungsmarketing | Services marketing | Electronic Commerce | E-commerce | Website | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407495