Manifesting globalness through country of origin advertising and its effect on consumers' apparel purchase intention
Aastha Garg, Sibichan K. Mathew
| Year of publication: |
2024
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|---|---|
| Authors: | Garg, Aastha ; Mathew, Sibichan K. |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 33.2024, 4, p. 516-532
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| Subject: | advertising | apparel | COO | country of origin | Indian consumer | purchase intention | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Bekleidung | Clothing | Indien | India | Werbung | Advertising | Werbewirkung | Advertising effects | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Bekleidungsindustrie | Clothing industry | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2024.143894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323370