Manipuliert! : die Schweizer Werbebranche kämpft um ihren Ruf, 1900-1989
David Eugster
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Eugster, David |
| Publisher: |
Zürich : Chronos Verlag |
| Subject: | Werbewirtschaft | Advertising industry | Konsumgesellschaft | Consumer society | Werbewirkung | Advertising effects | Strukturwandel | Structural change | Wirtschaftsgeschichte | Economic history | Schweiz | Switzerland | Werbung | Manipulation | Geschichte 1900-1989 | 1900-1989 |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 319 Seiten Illustrationen 23 cm, 605 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität Zürich, 2015 |
| ISBN: | 978-3-0340-1404-5 ; 3-0340-1404-X ; 978-3-0340-6404-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011908047