Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Year of publication: |
2004
|
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Authors: | Esbjerg, Lars ; Grunert, Klaus G. ; Bech-Larsen, Tino ; Juhl, Hans Jørn ; Brunsø, Karen |
Publisher: |
Aarhus |
Subject: | Lebensmitteleinzelhandel | Food retailing | Sortiment | Retail assortment | Europa | Europe | Markenführung | Brand management | EU-Staaten | EU countries | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Lebensmittelhandel | Food trade | Einzelhandel | Retail trade |
Extent: | 57 S |
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Series: | Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector. - Århus : [Verlag nicht ermittelbar], ISSN 0907-2101, ZDB-ID 2041508-4. - Vol. 85 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Internetausg.: http://130.226.203.239/pub/mapp/wp/wp85.pdf |
Source: | ECONIS - Online Catalogue of the ZBW |
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