Manufacturer rebate and channel coordination in O2O retailing
Zhi Pei, Barbara Ross Wooldridge, Krist R. Swimberghe
| Year of publication: |
2021
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|---|---|
| Authors: | Pei, Zhi ; Wooldridge, Barbara Ross ; Swimberghe, Krist R. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-12
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| Subject: | Retailing | Manufacturer rebate | Quantity discount | Channel competition | Coordination | Online to offline (O2O) | Rabatt | Rebate | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Wettbewerb | Competition | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430670