Manufacturer's direct distribution with incumbent retailer’s product line choice
Year of publication: |
2019
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Authors: | Pan, Cong |
Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 174.2019, p. 136-139
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Subject: | Channel conflicts | Direct distribution | Product line choice | Fertigungsprogramm | Master production schedule | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | USA | United States | Theorie | Theory |
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