Manufacturers' reliance on channel intermediaries : value drivers in the presence of a direct web channel
Chiayin Chung; Sharmila C. Chatterjee; Sanjit Sengupta
| Year of publication: |
2012
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|---|---|
| Authors: | Chung, Chiayin ; Chatterjee, Sharmila C. ; Sengupta, Sanjit |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 40-53
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Direktmarketing | Direct marketing | Website | Wertanalyse | Value analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513225