Manufacturing the consumer's truth : the uses of consumer research in advertising inquiry
Year of publication: |
2017
|
---|---|
Authors: | Ariztía, Tomás |
Published in: |
Markets and the arts of attachment. - London : Routledge, ISBN 978-1-138-90429-3. - 2017, p. 38-54
|
Subject: | Werbewirkung | Advertising effects | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Kundendaten | Customer data | Chile |
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