Mapping consumers' context-dependent consumption preferences : a multidimensional unfolding approach
Junghyun Park, Minki Kim, Pradeep K. Chintagunta
| Year of publication: |
2022
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| Authors: | Park, Junghyun ; Kim, Minki ; Chintagunta, Pradeep K. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 2, p. 202-228
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| Subject: | ontext-dependent preference | multiple ideal points | factor structure approach | context-dependent multidimensional unfolding (CDMDU) model | con-text-dependent iso-preference contours | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Konsumtheorie | Consumption theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349005